Think that 4 guys have been given a chance to cook rice and also supplementary items with it(like bhaji, sambhar, rasa etc..). Now all would prepare rice almost same but what they would prepare for rice would differ and it will depend upon how they would prepare, how many items and how they could be consumed using rice, whether it would be satisfactory or not.
Like that we all may have same cell phone, Samsung Corby(rice), now it depends on us how we use it to it's utmost extent by installing various applications and may be games and softwares which would suit us, in terms of attitude, budget and profession and liking and also usage. So we have to use different application(upgraded and modern) which would enhance the usage of our cellphone and thus we would get the real worth of what we had paid for by using the various suitable applications. So it can be called as applyfying your cellphone.
